Blogging is a concept that started in late 90s.  It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page.  What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun.  As it continues to move forward, online advertising has tapped into the blog’s potential.  Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple.  The simplest way to get your piece on the net is through blogging.  No skills are necessary… an average adult can read and type, or at least click a mouse.  It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product.  If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic.  In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims.  However, in blogs, real people share their real-life experiences, unscathed by paid advertising.  Reading blogs about first-hand product use is like talking to people about their first-hand experience.  You definitely want to buy a tried and tested product.

3. Blogging is free.  Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free.   Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up.  Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility.  As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs.  As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs.  As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market.  Unless you are a Hollywood star, chances are, only your Mom reads your posts.  Mom has a lot of friends, so she lets her friends know how interesting your blog site is.  But you need not depend on Mom to increase your readership base.  Look into the following ways to build your market through blogging:

-By using your e-mail.  Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market.  In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site.  Let them explore your site by using a short e-mail message as teaser to your blog site.  If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription.  An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite.  Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address.  Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers.  Conduct a simple survey for your readers to understand their profile and advertising preferences.  Ask consumers to give you feedback on a post, an ad link, or a trial that you shared.  In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.  Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject.  Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today.  As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base.  Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

Everything in business is about numbers.  Proof is ALWAYS in the numbers.

I set up an E-Mail Campaign to sell a Product that wasn’t even mine. Iwas an affiliate and just used my plain old affiliate link (fromclickbank) This Product was an E-Book Course for Losing Weight. (a very HOT niche)This Can be done with any niche.

I decided that numbers were going to play a big part in my success. I started doing calculations and calculations until I couldn’t look at the calculator anymore. I was getting about a 2% conversion rate promoting the same affiliate link on my website. (Pretty Low Conversion Rate)

I tried to be conservative in my calculations so I used the 2% conversion rate for the prospective Email campaign. I figured if I can Email 10,000,000 ‘targeted’ Weight Loss consumers in one month (or a little bit longer) the numbers would look like this:

If we sent 10,000,000 EMails Promoting the Weight Loss E-Book, based on research we figured about 2% of those people would read the emailand click on the affiliate link after reading the sales email. That would be 200,000 clicks or ‘hops’ to view the Ebook sales page. If I had a 2% conversion in sales that would be only 4,000 Pruchases. I was making about $30 per sale in affiliate commission so 4,000 sales x $30 = $120,000! Whoa! Now Wait…..how am I going to reach 10,000,000 people in a month or under 60 days?

I found out that there are plenty of companies out there that offer
Bulk Emailing services to ‘targeted’ consumers! Some actually send out
Opt-In emails that ask people what type of products they would like to
recieve emails about and some even have a form to fill out that asks
how much they are willing to spend on such products (via a checkbox
for $0-100 or $100-200 - $200-$500, etc.)

These customers fill out the form, Opt-In and then send the email back….You KNOW they’re interested and responsive customers! This is almost more like a Joint Venture situation. They have giant lists (millions of people) in many different niche markets, and you get to email your sales pitch to them. This is much better than buying email addresses and sending unsolicited email (Spam) to millions of people. We do not recommend that route. There are a lot of scammers out there, especially in this department so do your research!